How Often Should I Market My Massage Business?

This is a question that I get asked on a regular basis. You know that you should do marketing- thats established but the frequency is not always known. And, to be, honest with you, it sometimes depends on where your massage business is.

Ill explain.

Clinics who have been established for several years or more often fid that the majority of business either comes from word of mouth or the signage out the front- depending on where they are. The Therapists who have a good number of clients get most of their clientel through word of mouth and advertising they do. Starting Therapists usually get their cleitnel from word of mouth as advertising is not a financial option at this stage.

Did you notice what they have in common? They all have to market themselves. Regardless of what stage you are in you must always continually market yourself. Eevn the most regular clients dont stay forever. Sometimes this is because of moving out of the area, death, and sometimes they just dont need us anymore. The latter is great for them because if that happens we have done our jobs and helped them with their problem. But dont get too comfortable with your client numbers. And even the most established of clinics have hired me to do their marketing for them.

You simply must market your massage business all the time. I would suggest if you are starting out then at least dedicate half an hour a day to doing something. If its just a phone call or placing your flyers in a health food store, at least it is something. If you are fairly established and dont need an influx of clients then every couple of months should be a good start.

What happens if you dont?

If you dont youll find you hit quiet times more suddenly and without warning. Your marketing will sustain your client numbers for a while but not forever which is why you need to address it on a regular basis.

Marketing is a form of communication and it is that communication that enables people to feel comfortable about coming to you. When people feel that, then you will find that the frequency of new clients will be higher and more solid over the longer times.

Best of luck with everything,

Amy Roberts

www.massagetherapysuccess.com
www.massagetherapymarketingsuccess.com

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What is Massage Therapy?

Any method of pressure on or friction against, or stroking, kneading, rubbing, tapping, pounding, vibrating or stimulating of the external soft parts of the body with the hands or with aid of any mechanical electrical apparatus or appliances with or without rubbing alcohol, liniments, antiseptics, oils, powder, creams, lotions, ointments or other similar preparations used in this practice, under such circumstances that it is reasonably expected that the person to whom treatment is provided ...
Massage is the practice of applying pressure or vibration to the soft tissues of the body, including muscles, connective tissue, tendons, ligaments, and joints. A form of therapy, massage can be applied to parts of the body or successively to the whole body, to heal injury, relieve psychological stress, manage pain, improve circulation and relieve tension.
The manipulation of skin, muscle, and joints (usually by hand) to relax muscle spasm, relieve tension, improve circulation, and eliminate wastes. Over 80 types of massage are in use today. Various forms include: acupressure, athletic, polarity, reflexology, rolfing, shiatsu, sports, Swedish, traeger, and watsu.