Massage Therapy Business Cards With Muscle - Part 2

In Part 1 of this article on massage therapy business cards, we looked at why most business cards are pretty much useless in compelling someone to call for an appointment.

So how can we take a wimpy marketing tool like your massage therapy business card and give it muscle? How do we put it to work so that it actually does something for our business? How do we adapt these little cards to elicit a response from potential clients?

My suggestion is this...

Include a direct response message on your card. Make them an offer that will make people take action. How about this as a little two-line message:

"Get a FREE half hour massage with the purchase of 30 minutes (limit one per person)"

Then give your business card out like crazy. Give each of your existing clients six cards and ask them to hand them out to people they know who may need massage. Give them to your family and your friends to give to people they know.

But before you give them out, add one more little note. Write this by hand and sign it with your first name only:

Expires: February 28th
Eric

Of course you don't actually write "February 28th", but put down a date that is two to four weeks from the time you hand the card out. Then sign it with your first name. You have to attach some sense of urgency to using the card or like I've already said, it's going to sit around forever and never get used. Putting an expiry date makes people take action today.

I like the hand writing stuff. Not only is it practical i.e. your printed business cards won't get out of date, but it's also a really nice personal touch.

But you can print any kind of offer that you think your potential clients might respond to. You can invite them to your massage therapy website to take a free stress assessment online. You may invite them to sign up to your ezine for announcements of special offers for subscribers only. You may offer them a free paraffin wax treatment or body scrub with their next massage.

You decide what offer will work best for the type of clients you want to attract.

The important thing is to take the necessary steps and turn your passive and wimpy little massage business card into an action-generating (and appointment-making) powerhouse.

So put your current cards aside and use them for writing your clients' appointment times on them as a reminder for their next appointment. Then get some new massage therapy business cards printed with this idea of eliciting a direct response at the top of your mind. And watch the difference it makes in your practice.

There's still more that you can do to boost the response to your massage business cards and we'll look at that in Part 3 of this article.

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What is Massage Therapy?

Any method of pressure on or friction against, or stroking, kneading, rubbing, tapping, pounding, vibrating or stimulating of the external soft parts of the body with the hands or with aid of any mechanical electrical apparatus or appliances with or without rubbing alcohol, liniments, antiseptics, oils, powder, creams, lotions, ointments or other similar preparations used in this practice, under such circumstances that it is reasonably expected that the person to whom treatment is provided ...
Massage is the practice of applying pressure or vibration to the soft tissues of the body, including muscles, connective tissue, tendons, ligaments, and joints. A form of therapy, massage can be applied to parts of the body or successively to the whole body, to heal injury, relieve psychological stress, manage pain, improve circulation and relieve tension.
The manipulation of skin, muscle, and joints (usually by hand) to relax muscle spasm, relieve tension, improve circulation, and eliminate wastes. Over 80 types of massage are in use today. Various forms include: acupressure, athletic, polarity, reflexology, rolfing, shiatsu, sports, Swedish, traeger, and watsu.